Innovation and “Adjacent Ideas”

Most ideas sites are narrow by design. If you want to discuss computers, you go to IdeaStorm. If you want to discuss coffee, you go to My Starbucks Idea.

Good Ideas in contrast is broad in design. Any good idea is fair game.

One reason for the site’s breadth has to do with innovation. Breakthroughs typically happen not through flashes of inspiration, but by applying good ideas from elsewhere – often from adjacent fields – to problems at hand. This phenomenon is nicely articulated in Andrew Hargadon’s management primer “How Breakthroughs Happen“.

My hope is that some of the value of the site will come from users browsing fields different from their own, perhaps being inspired by interesting ideas, and bringing insights back to their own field.

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