Do We Really Need More “Good Ideas”?

One issue I’ve wrestled with (and have received feedback about) goes something like this: “The last thing we need are more good ideas – what we really need is smart implementation”.

This is certainly partially true: success depends on good ideas + smart implementation (or as the adage goes, “10% inspiration, 90% persperation”).

That said, there is a great deal of energy wasted pursuing bad (or at least sub-optimal) ideas. Before you start climbing a mountain, don’t you want to be pretty sure you are on the right one? I believe Good Ideas, if successful, can help make sure we are climbing the right mountains.

I remember an early complaint about the Internet: “the last thing I need is more information”. Then Google came along, with its uncanny ability to provide the right information, and that complaint about the Internet went away.

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