The World Bank spends many millions of dollars on sophisticated policy analysis resulting in well-researched policy recommendations. Most of the information — data, analysis, recommendations — end up in PDF documents which are posted on the Bank’s site. Does anyone read the PDF documents? In a recent analytics review, the Bank found that nearly one-third of documents have zero downloads. Another 40% have been downloaded less than a paltry 100 times. Only 13% had more than a modest 250 downloads.
Congratulations to the Bank for analyzing these data and publicly questioning the value of PDF documents. Bank blog and Twitter accounts likely get more attention — but even there, the attention is fleeting. The good ideas have a moment in the sun, and then disappear.
More information is available on the Washington Post Wonkblog.
We need a better way to capture, archive, categorize, tag, rank, and share good ideas!